Packaging - Research says children are easily attracted to cartoon food packaging
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Research says children are easily attracted to cartoon food packaging
Post date : 25/06/2010
 

Children are attracted to sugary snacks that carry packaging with images of cartoon characters, according to a new study.

Researchers at Yale University said 73 to 88% of the children included in the study chose snacks with the character on the package, while 50 to 55% said the foods tasted better from packages with the cartoon characters.

About 50% of children asked thought carrots tasted better from a cartoon-decorated package.


(Yvonne)

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